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Marketing is the vast field, including many activities of a company related with buying and selling of products or services. With the globalization and technological advancement, marketing has become even more dynamic and complex. In earlier times, the sole aim of marketing was to sell more and more products, but now the concept has totally changed. Considering the rapidly growing competition and increasing buyer awareness, the companies are now focusing on making the customers satisfied with the products or services in order to make them stay with the company for long period. To increase the customer loyalty towards the brand, the business enterprises have started focusing on every single element of marketing such as place, price, promotion, and product.
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